People

Centering on the Human.

We create human-centered research experiences from design to deliverables without using a tired database of users.

Intentional Design

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Context Focused Research

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A collective of researchers, strategists, and visual storytellers

Starting with the Human

  • Fully-customized approaches matching your research objectives & team dynamics
  • Piloting new strategies to deliver impact to your business
  • Methodologies rooted in qualitative and UX research methods, both in-person and online
  • Localized strategies
  • Reaching beyond the traditional database
  • Underrepresented audiences and uniquely qualified respondents
  • Rapport-building by trained team that uses a dialogue approach
  • In-context learnings
  • Uncover rich insights
  • Fully engaging your team in both the research experience and the local context
  • Respondent stories translated to insights
  • Worksessions focused on synthesizing the human story, driving internal alignment, and enabling quicker, smarter action

Storytelling Deliverables

from respondent lifestyle bios

A sample respondent bio about Louisa B. for a research project involving virtual reality. The respondent bio contains demographics, an about section where we learn about the respondent’s occupation and relationship with gaming, as well as section where we learn more about where on the internet the respondent communicates about gaming. There is also a quote from the respondent and a list of what VR gear she owns.

to insight deliverables

Our custom designed storytelling deliverables:

  • Documentary Videos
  • VR Storytelling
  • Insight Visualization
  • Podcasts

Still need a report?
We write those too, but we tailor them to your team’s learning style to create impact.